The Social Use of Media. Cultural and Social Scientific Perspectives on Audience Research

Bilandzic, H., Patriarche, G., Traudt, P.J. (2012). The Social Use of Media. Cultural and Social Scientific Perspectives on Audience Research. Bristol: Intellect.

Abstract: This collection of articles provides an innovative overview of research on the social uses of media that reflects a diversity of contemporary approaches to describing, explaining, and interpreting media use as a social activity. Drawing on long traditions in both cultural studies and social sciences, which have historically studied media use as a social activity, it brings together competing research approaches usually discussed separately. The topics include up-to-date research on activity and interactivity, media use as a social and cultural practice, and participation in a cultural, political and technological sense. This volume presents visions of current audience and reception studies and makes a significant contribution to the development of interdisciplinary theories and approaches to audience and user studies.