Profiles of digital TV adopters in the switchover context in Portugal

Submitted by patriarche on Tue, 03/20/2012 - 18:23

Damásio, M., Quico, C., Henriques, S., & Verissimo, I. (2011). Profiles of digital TV adopters in the switchover context in Portugal. IAMCR conference 2011: "Cities, Creativity, Connectivity". 13-17 July.

Abstract: