Drivers and barriers to digital television adoption in Portugal: The perspectives of the TV viewers and other main stakeholders

Damásio, M., Quico, C., Henriques, S., & Verissimo, I. (2011). Drivers and barriers to digital television adoption in Portugal: The perspectives of the TV viewers and other main stakeholders. IAMCR conference 2011: "Cities, Creativity, Connectivity". 13-17 July.

Abstract: