Using netnography to learn about the audience

Submitted by patriarche on Tue, 03/20/2012 - 16:37

Hünniger, J., Fleischer, J., & Bredl, K. (2011). Using netnography to learn about the audience. Transforming Audiences 3 2011: "Online & Mobile Media, Everyday Creativity and DIY Culture". 1-2 September.

Abstract: