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- Output
Examing Online Interactivity Potentiels of Newspapers for Competitive Advantage in the Electronic Marketplace: What Do Publishers Think?
Stark, B., & Murschetz, P. (2010). Examing Online Interactivity Potentiels of Newspapers for Competitive Advantage in the Electronic Marketplace: What Do Publishers Think? . .
Abstract: The Changing Ecology of the Media. European Media Management Asssociation (EMMA) Conference, University of Westminster, London,5-6 February, 2010.
