'Cyfrowe radio w erze cyfrowej? Wyzwania cyfrowej migracji: studium pryzypadku'

Starkey, G. (2011). 'Cyfrowe radio w erze cyfrowej? Wyzwania cyfrowej migracji: studium pryzypadku'. Stachyra, G; Pawlak-Hejno, E.(Eds.). Radio i społeczeństwo, 33-45Lublin: Wydawnictwo UMCS.

Abstract: In this relatively new, digital world where many audiences are now quite used to massive choice, to niche services either targeted at them or customised by them, many with interactive features and metadata that considerably enhance the experience of consumption, where is radio? When audience expectation is constantly being raised by other media, can the experience of listening to the radio really remain in the analogue domain? Many commentators seem to think it can. Others think it can remain partly analogue but benefit from some advantages of digital technology, if there’s a commercial advantage. This chapter explores the development of digital radio services in the United Kingdom.