Cross-media challenge - An impetus to methodological innovation

Bjur, J., Mikos, L., Runnel, P., Hölig, S., Hasebrink, U., Bjur, J., Adoni, H. & Nossek, H. (2011). Cross-media challenge - An impetus to methodological innovation. Zagreb conference: "New challenges and methodological innovations in European media audience research". 7-9 April 2011.

Abstract: