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Audience research: academic and non academic approaches and cooperation possibilities
Aroldi, P., Jedrzejewski, S., Starkey, G., Götz, M., Olszewski, A., Quartier, W., & Sbarbaro S. (2011). Audience research: academic and non academic approaches and cooperation possibilities. Zagreb conference: "New challenges and methodological innovations in European media audience research". 7-9 April 2011.
Abstract:
