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Processes of hybridisation in contemporary popular and media culture : theoretical remarks.
Carpentier Reifova, I. (2010). Processes of hybridisation in contemporary popular and media culture : theoretical remarks.. Carpentier, Nico et al. (Ed.). Media and communication studies interventions and intersections. , 111-120Tartu: University of Tartu.
Abstract: The chapter summarizes different views on inter-relationships between popular culture and communication of political meaning. It places the concept of convergence of the two into the broader framework of of hybrididisation which includes all forms of dissolution of pure, well-defined categories in the process of media communication.
