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Audiences as Citizens: Insights from Three Decades of Reception Research
Schrøder, K. (2011). Audiences as Citizens: Insights from Three Decades of Reception Research. International Communication Association, Boston, 26-30 May 2011.
Abstract: The paper traces the insights about citizenship offered by audience reception research since its inception in the 1980s, through a theoretical and analytical portrait of five historical stages of reception research about mediated citizenship: 1. Hegemonic citizenship, 2. Monitorial citizenship, 3. Popular citizenship, 4. Participatory citizenship, 5. Ubiquitous citizenship. Maintaining a strong empirical commitment throughout, mostly to the findings of qualitative research, the chapter also reports substantially from recent and ongoing research into the ways in which the news media – and popular and entertainment media in a broader sense - may serve as resources for a political and cultural citizenship which is anchored in everyday life.
