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Towards a typology of cross-media news consumption: a qualitative-quantitative synthesis
Schrøder, K., Christian Kobbernagel (2011). Towards a typology of cross-media news consumption: a qualitative-quantitative synthesis. Northern Lights: Film and Media Studies Yearbook, 8(NA), 115-137.
Abstract: The article presents the first version of a methodologically innovative typology of people’s use and experience of news, across different the media platforms. Theoretically the article is based on the modernized version of Jürgen Habermas’s theory of the public sphere which is sometimes labelled theory of cultural citizenship, or civic agency. We observe the citizen-consumers’ selection from the available news media through the theoretical lens of ‘perceived worthwhileness’, which consists of seven dimensions which aggregate to condition an individual’s portfolio of news media in everyday life. The empirical investigation uses an integrated qualitative-quantitative method, resulting in a typology of cross-media news consumption with seven user types which is compared with the Pew 2008 study of news consumption in the US.
