Older adults

Loos, E., Romano Bergstrom (2014). Older adults. Romano Bergstrom & Schall, J.S.(Eds.). Eye Tracking in User Experience Design , 313-329Amsterdam: Elsevier.

Loos and Romano Bergstrom (2014).pdf

Abstract: Website Navigation and Search Behavior of Older Adults Websites tend to be produced by young designers, who often assume that all users have perfect vision and motor control, and know everything about the Web. These assumptions rarely hold, even when the users are not seniors. However, as indicated by our usability metrics, seniors are more hurt by usability problems than younger users. Among the obvious physical attributes often affected by human aging processes are eyesight, precision of movement, and memory. – Pernice & Nielsen, 2002, p.4 If we want to gain insight into the website navigation and search behavior of older adults, then it is important to compare their performance to younger and middle-age adults. Eye tracking enables us to qualitatively and quantitatively assess the differences in performance among user groups. It provides information about user behaviour above and beyond what users are able to tell us and what we observe in typical measures of performance. 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