Building Bridges. Pathways to a Greater Societal Significance for Audience Research

Patriarche, G., Bilandzic, H., Carpentier, N., Ponte, C., Schrøder, K.C., & Zeller, F. (eds) (2014). Building Bridges. Pathways to a Greater Societal Significance for Audience Research. Brussels.

Building_Bridges_Final 2014 01 16.pdf

Abstract: The report Building Bridges adresses the questions why, how and for whom academic audience research has public value, from the different points of view of the four working groups in the COST Action IS0906 Transforming Audiences, Transforming Societies – “New Media Genres, Media Literacy and Trust in the Media”, “Audience Interactivity and Participation”, “The Role of Media and ICT Use for Evolving Social Relationships” and “Audience Transformations and Social Integration”. Building Bridges is the result of an ongoing dialogue between the Action and non-academic stakeholders in the field of audience research. Altogether, the 14 contributions in the report provide insights and feed the debate on the stakeholders’ respective “inhabited worlds” (the academia being one stakeholder among others), the different modes of researcher-stakeholder interaction, and possible (and desirable) areas of joint interest and collaboration. With contributions by: Jakob Bjur, Mélanie Bourdaa, Göran Bolin, Nico Carpentier, Paula Cordeiro, Peter Dahlgren, Alexander Dhoest, Manuel José Damasio, J. Ignacio Gallego, Dafna Lemish, Jakob Linaa Jensen, Peter Lunt, Maria Francesca Murru, Francesca Pasquali, José-Manuel Noguera Vivo, Lars Nyre, Brian O’Neill, Andra Siibak, Sascha Trültzsch-Wijnen, Nicoletta Vittadini, Igor Vobič and Frauke Zeller. Stakeholder feedback from: Michelle Arlotta (DeAgostini), Andreea M. Costache (Association of Consumers of Audiovisual Media in Catalonia/TAC), Francesco Diasio (AMARC Europe), Marius Dragomir (Open Society Foundations), Sara Elias (BBC Media Action), Dragan Kremer (Open Society Foundations), Muriel Hanot (High Authority for Audiovisual Media/CSA Belgium), Stefan Lazarević (Serbian Ministry of Foreign and Internal Trade and Telecommunications), Karol Małcużyński (TVP), Jadranka Milanović (UNICEF Belgrade), Leo Pekkala (Finnish Centre for Media Education and Audiovisual Media/MEKU), Julie Uldam (Network on Civic Engagement and Social Innovation) and Gabriella Velics (Community Media Forum Europe).