Twitter and social TV: Microblogging as a new approach to audience research

Bredl, K., Ketzer, C., Hünniger, J., & Fleischer, J. (2013). Twitter and social TV: Microblogging as a new approach to audience research. Patriarche, G., Bilandzic, H., Linaa Jensen, J., & Jurisic, J.(Eds.). Audience Research Methodologies: Between Innovation and Consolidation, 196-211London & New York: Routledge.

http://www.routledge.com/books/details/9780415827355/

Abstract: