Digging the Web: Promises and challenges of using Web 2.0 tools for audience research

Hastall, M., Sukalla, F. (2013). Digging the Web: Promises and challenges of using Web 2.0 tools for audience research. Patriarche, G., Bilandzic, H., Linaa Jensen, J., & Jurisic, J.(Eds.). Audience Research Methodologies: Between Innovation and Consolidation, 177-196London & New York: Routledge.

http://www.routledge.com/books/details/9780415827355/

Abstract: