Audience research methods: Facing the challenges of transforming audiences

Submitted by patriarche on Tue, 10/01/2013 - 12:27

MariÑo, M. (2013). Audience research methods: Facing the challenges of transforming audiences. Patriarche, G., Bilandzic, H., Linaa Jensen, J., & Jurisic, J.(Eds.). Audience Research Methodologies: Between Innovation and Consolidation, 37-53London & New York: Routledge.