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The role of the media industry when participation is a product: Implications for cross-media strategies and audience involvement
Noguera Vivo, J., Bourdaa, M., Villi, M., Nyiro, N., & De Blasio, E. (2012). The role of the media industry when participation is a product: Implications for cross-media strategies and audience involvement. Workshop of the COST Action IS0906 Transforming Audiences, Transforming Societies. Brussels, 12-14 April 2012.
Abstract:
