E-Audiences - a comparative study of European media audiences

Bruhn Jensen, K. (2011). E-Audiences - a comparative study of European media audiences. .

Abstract: The COST Action ‘Transforming audiences, transforming societies’ presents a unique opportunity to undertake comparative research. One premise of the Action is that fundamental changes are currently witnessed globally in the communicative practices of audiences across media – one-to-one, one-to-many, and many-to-many. Who communicates with whom, to what extent, across what media, in which flows and networks? A monitoring of these questions holds significant potential for both theory development and policy considerations – and for tracking developments across countries, cultures, and time. With such baseline information, research will be better equipped to answer additional questions: with what consequences and implications?