Measuring and Understanding Audiences in a Complex Media Landscape: New methods and resources to investigate audiences

Zeller, F., Vicente-Marino, M. (2012). Measuring and Understanding Audiences in a Complex Media Landscape: New methods and resources to investigate audiences. IAMCR conference 2012, Durban, South Africa, 16-19 July 2012.

Abstract: With Kenneth C. C. Yang, Yowei Kang, Hayes Mabweazara, Matthew Hibberd and Anne Kaun