From genre to hybridity and branded content: The notion of genre in convergence culture

Submitted by VOSSEN on Mon, 03/25/2013 - 15:47

Mikos, L. (2012). From genre to hybridity and branded content: The notion of genre in convergence culture. International Communication Association conference 2012 Phoenix.

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COST (European Cooperation in Science and Technology) http://www.cost.eu/

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From genre to hybridity and branded content: The notion of genre in convergence culture