Networked audiences and small scale groups’ belongings: viewing, sharing and archiving TV content in the Italian social media scenario

Pasquali, F. (2012). Networked audiences and small scale groups’ belongings: viewing, sharing and archiving TV content in the Italian social media scenario. OBS, OBS* Special Issue `Networked belonging and networks of Belonging´ , 181-196.

Abstract: Starting  from  a  set  of  empirical  qualitative  researches  (i.e.  multi­situated  and  virtual  ethnographies)  on  TV  consumption  and  social  media  use  among  young  Italians,  the  paper  aims  to  investigate  audience  performances in downloading, sharing and archiving TV content in contemporary scenario. In addition to  a  phenomenological  approach,  the  paper  proposes  to  theoretically  investigate  the  TV  and  social  media  users  from  the  perspective  of  social  definitions  and  uses  of  TV,  promoting  a  (re)consideration  both  of  how  TV  content  grassroots  distribution  is  relevant  in  personal  everyday  routines  and  sociability,  and  of  how these practices shape personal, group and collective identities and belongings.